Data

Data
Jun
15
//
2021

Customer Data Platforms: How They’ll Shape the Future of CRM

The ever-changing customer behaviour coupled with the rapid development of digitalisation has led to an exponential growth in customer data. This constant transformation has left many organisations scrambling to catch up. While those who immediately deployed a unified customer database are able to truly maximise their data and offer their customers a truly unique and personalised experience.
Data
May
5
//
2021

Big Data vs Bad Data - How to Cut Through The Noise and Improve Your Growth

We know it, data is everything. The way you manage your data can have a great impact on your business but how to cut through the noise and use data to make a difference to improve your growth?
Data
Mar
31
//
2020

How Customer Data Platforms will shape the future of CRM?

What exactly is CDP, how can it enhance your digital marketing space?
Data
Jan
15
//
2020

Why Artificial Intelligence for Marketing will take a backseat to ‘old fashion’ DATA

SaaS AI products are not a brain (just yet), but rather a collection of independent functions & features

@ElasticThemes