Blended Digital and Dataiku Announce Strategic Partnership

Post by 
Damon McMillan
Published 
January 26, 2021
Wednesday 27th January 2021: Blended Digital, a leading APAC marketing technology and customer experience consultancy, today announced its partnership with Dataiku, one of the world’s leading Enterprise AI and machine learning platforms.


Adam Crow, Co-Founder and CEO, Blended Digital, comments: “Our collaboration with Dataiku positions us ahead of time.


“With the explosion of AI in martech together with the increasing demand for customer experiences driven by machine learning, this partnership will allow us to deliver deeper insights together with granular customer modelling and analytics at scale — all delivered with a genuinely martech platform-agnostic solution.”


Enabled by the Dataiku alliance, Blended Digital will now seamlessly integrate powerful machine learning models across both streamed data and real-time use cases, building layers of data and insights into client technology stacks.


Among the projects Blended Digital has developed with Dataiku for release in early 2021 include Adobe Marketing Cloud and Salesforce Marketing Cloud integration products.


Damon McMillan, Co-Founder and Chief Marketing Technologist, Blended Digital adds: “Customisable and bespoke machine learning is a fundamental capability requested in almost every technology transformation we are currently undertaking.


“The market need for agnostic machine learning capability which can seamlessly integrate with existing technology stacks has been consistently growing for some time. Only Dataiku can currently offer the technological sophistication our clients require, increasing the value, speed to market and outcomes of every part of an organisation's martech investment.”


Blended Digital’s client portfolio includes ANZ bank, CPA, Toyota, Sensis, Victorian Government, Lion Beverages, Greenpeace East Asia, Beyond Blue and YMCA.


Jiunn Hao, APAC Partnerships at Dataiku adds: “We look forward to bringing Dataiku’s deep expertise and capabilities in machine learning across industries to enhance Blended’s strategy for developing best-of-breed martech outcomes at scale.


“Dataiku is built for all companies looking to democratize AI across their organization, bringing agility and preparedness to the business through the use of data by everyone from analysts to data scientists. Of course, this includes marketing teams and professionals, who will need to be proficient in leveraging machine learning-based tools for their roles in the very near future.”


Dataiku continuously integrates the most recent technologies in its stack in order to lower the barrier to integration for the companies themselves - including computation, storage, programming languages, machine learning technologies and more.


To support the new partnership, Dataiku and Blended plan to offer a series of webinars early in 2021.

Subscribe to Martech Insights

We never share your info. View our Privacy Policy
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
FOLLOW BLENDED
THere's More

Posts You Might Also Like

All Posts
News
Aug
24
//
2021

Meet Liliana, Blended's new Marketing Technology Consultant

Introducing our new team member!
Data
Jun
15
//
2021

Customer Data Platforms: How They’ll Shape the Future of CRM

The ever-changing customer behaviour coupled with the rapid development of digitalisation has led to an exponential growth in customer data. This constant transformation has left many organisations scrambling to catch up. While those who immediately deployed a unified customer database are able to truly maximise their data and offer their customers a truly unique and personalised experience.
News
Jun
1
//
2021

Julie Dormand from Dormand Consulting has joined Blended as Strategic Advisor.

Julie, who runs Dormand Consulting, will work with our co-founders Adam Crow and Damon McMillan to build our unique offering in market and to accelerate our impressive growth.
Data
May
5
//
2021

Big Data vs Bad Data - How to Cut Through The Noise and Improve Your Growth

We know it, data is everything. The way you manage your data can have a great impact on your business but how to cut through the noise and use data to make a difference to improve your growth?
News
Apr
20
//
2021

Blended Digital adds TTi Asia to growing client roster

We are glad to welcome TTI Asia in our client roster!

@ElasticThemes