Meet Johan, Blended's New Marketing Technology Consultant

Post by 
Mylene Czorny
Published 
April 6, 2021

Meet Johan, Blended's New Marketing Technology Consultant

Johan started his career as a back-end developer, before moving into Martech a few years ago. He says Blended’s agnostic and end-to-end approach to consultancy approach attracted him to the role – and says he encourages all his clients to consider long-term outcomes and scalability when looking at technology options.

Johan describes himself as a futurist and a foodie – and if he wasn’t working at Blended, his dream career would be serving up happiness from inside his own food truck!

1. When did you join Blended?

March 2021 (Monday, 22 March 2021 to be exact)

2. What's your official title?

My official title in Blended team is Marketing Technology Consultant

3. Describe your role day to day? What does your role involve? 

My role varies according to client requirements. Starting from engaging stakeholders to identify business requirements and translating it into technical solutions, setting up marketing campaigns, and producing reports for review.

4. Previous work history?

I started my career as a back end web developer. A few years ago, I made the transition to marketing. Since then, I have been polishing my skills in the way of modern marketing technology.

5. Describe yourself in five words.

Foodie, futurist, inquisitive, family man.

6. Why did you want to work at BD?

The agnostic and end-to-end consultancy approach offered by BD really piqued my interest. For me, it represents an ideal best practice to deliver a solution for the business.

7. What do you like to do outside of work?

Immersing myself in world's history and rich cultures through culinary adventures, local and international.

8. What’s the biggest mistake many make in Martech?

Being locked down to a particular viewpoint, technology, or process; which often results in non-ideal solutions short-term and less scalability forthe long-term.

9. What are your predictions for Martech over the next year or two?

Social media and Push notification is going to be the major marketing channel, taking over email and SMS. As more customer data are being mined, marketing approaches and materials will get more personal.

10. If you weren't working for Blended, where would we find you?

Most likely I will be serving happiness to people from the inside of my food truck.

Subscribe to Martech Insights

We never share your info. View our Privacy Policy
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
FOLLOW BLENDED
THere's More

Posts You Might Also Like

All Posts
Data
Jun
15
//
2021

Customer Data Platforms: How They’ll Shape the Future of CRM

The ever-changing customer behaviour coupled with the rapid development of digitalisation has led to an exponential growth in customer data. This constant transformation has left many organisations scrambling to catch up. While those who immediately deployed a unified customer database are able to truly maximise their data and offer their customers a truly unique and personalised experience.
News
Jun
1
//
2021

Julie Dormand from Dormand Consulting has joined Blended as Strategic Advisor.

Julie, who runs Dormand Consulting, will work with our co-founders Adam Crow and Damon McMillan to build our unique offering in market and to accelerate our impressive growth.
Data
May
5
//
2021

Big Data vs Bad Data - How to Cut Through The Noise and Improve Your Growth

We know it, data is everything. The way you manage your data can have a great impact on your business but how to cut through the noise and use data to make a difference to improve your growth?
News
Apr
20
//
2021

Blended Digital adds TTi Asia to growing client roster

We are glad to welcome TTI Asia in our client roster!
News
Mar
30
//
2021

Meet Mylene: Blended's new Digital Producer!

Introducing our team member!

@ElasticThemes