Meet Blended Digital's latest Marketing Technologist
Having started her marketing career in the pharmaceutical and retail spaces, in 2016, Laarni decided to take her career for a spin and transition into digital marketing - and she hasn't looked back. After working in some of the country's top tier digital marketing agencies, Laarni joined Blended Digital in September 2021.
Describing herself as organised, hardworking, dependable and motivated, Laarni says she joined Blended for its close-knit and transparent team. Laarni also enjoys travelling and hiking with her husband, 2 children and their family dog.
When did you join Blended?
What's your official title?
Marketing Technology Consultant
Describe your role day to day? What does your role involve?
At this stage, I'm helping with Journey build & testing for a non-governmental organisation. I'm looking forward to working across big projects and liaising with client teams in the future.
Describe yourself in five words.
Organised, multi-tasker, hardworking, dependable & motivated
Previous work history?
I have previously worked for pharmaceutical/retail companies (Chemist Warehouse & Priceline) and was involved in their web & email marketing projects. Around year 2016, I decided to take my career for a spin and transitioned to digital marketing.
After that, I had an amazing opportunity to work with some of the best digital marketing agencies in Australia (CHE Proximity & IVE Group) across top-notch accounts.
Why did you want to work at Blended?
I wanted to be part of a close-knit and transparent team (without many hierarchies/layers) and I believe BD has this kind of organisational structure. When you're part of this kind of group, it's easier to work together and be more productive.
What do you like to do outside of work?
I enjoy spending time with my husband, 2 kids & the family dog (travelling, hiking & trying out new cafes/restaurants). Also, I sing at church every 3rd Saturday of the month with my Filipino choir group.
What’s the biggest mistake many make in Martech?
Not being able to identify the opportunities of the data at hand and how to transform them.
What are your predictions for Martech over the next year or two?
I believe Artificial Intelligent will continue to unlock many mysteries of audience behaviour patterns with greater efficiency and accuracy. As such, it will help marketing teams understand their audiences better than ever.
If you weren't working for Blended, where would we find you?
Probably working as a dog trainer or perhaps working at a vet clinic.