Meet Shevi, Blended’s new Marketing Technology Consultant!
Shevi previously worked in digital marketing at Origin Energy and Swinburne University. He says he wanted to join the Blended team to ‘create innovative solutions made to question the status quo.’
Don’t mess with Shevi! Outside of work he enjoys Brazilian Jiu Jitsu, Muay Thai and Mixed Martial Arts. He also like cars…and sneakers!
1. When did you join Blended?
I joined Blended on the 24th of February 2021.
2. What's your official title?
Marketing Technology Consultant.
3. Previous work history?
My first role working in the Digital marketing space was with Origin Energy where I spent 2 and a half years working on Adobe Campaign Classic. My work involved creating and executing campaigns, creating content such as emails and sms and working with stakeholders to extract relevant audiences for campaigns.
I then moved to Swinburne University as a Adobe Campaign Coach to improve enablement and ways of working across the business.
5. Describe yourself in five words.
Unorthodox, spontaneous, energetic, curious and creative.
6. Why did you want to work at BD?
Blended Digital is one of the unicorns in the Martech space. Not only did I feel that I could further my knowledge in the Adobe space but also the opportunity to venture into other tools and services. I knew that working for Blended would not only test my knowledge and skills but also give me the opportunity to grow and learn in the Martech space. Day by day at work I am challenged to create innovative solutions and made to question the status quo to find tomorrow's solutions today.
7. What do you like to do outside of work?
I have a lot of hobbies but at the moment I have been focussing a lot on my Brazilian Jiu Jitsu and Muay Thai to try and transition into Mixed Martial Arts. I also like cars, technology and sneakers.
8. What’s the biggest mistake many make in Martech?
One of the biggest mistakes I see is companies being reactive rather than proactive in their marketing approaches. The marketing landscape has changed and customer’s value is built on experiences, therefore it is key for an organisation to take action and be active in their approach when reaching out to customers. This is the difference between good communication and unforgettable experiences.