Blended Digital today announced that Paul Whelan is joining the business as Marketing Automation Consultant.
Paul joins the business with extensive experience across tier 1 platforms including Adobe and Salesforce Marketing Cloud.
Adam Crow, CEO, Blended Digital comments: "Paul is a rare breed of talent, combining specialist knowledge and technological prowess with a great personal style.
"Paul's 15 years experience across varying industries including retail, telecommunications and financial services is uniquely suited to support Blended's next phase of growth."
Paul joins the business from Cbus Super, having previously worked at Priceline, Telstra and Australia Post.
Paul Whelan adds: "I am excited to join Blended at this pivotal time.
"I look forward to building exceptional omni channel experiences, 1-1 marketing programs and leveraging my specialist interest in loyalty, together with the impressive Blended team."