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Salesforce Marketing Cloud Release Highlights January 2020

Salesforce Marketing Cloud Release Highlights January 2020

  2020 is here and with that comes a new release of Salesforce Marketing Cloud. The update is set to go live towards the end of the month and into February. For those who are wanting an in-depth read, the full release notes can be found here. Here are some key new features that stood …

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Why Artificial Intelligence for Marketing will take a backseat to ‘old fashion’ DATA

Why Artificial Intelligence for Marketing will take a backseat to ‘old fashion’ DATA

  ‘Artificial Intelligence’ (AI) & ‘Machine Learning’ (ML) products & feature innovations have taken an intense investment focus by the SaaS giants in recent years, with every enterprise Marketing Technology stack including Adobe, Salesforce and IBM investing in developing a bespoke, personality branded AI to drive enabled, intelligent and progressive optimisations of business systems, service …

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How CDP will shape the future of CRM?

How CDP will shape the future of CRM?

Some of the digital marketing technology trends that come to mind in the current market would be AI and Machine Learning, Engagement based email marketing and fatty lead profiling. However, one technology that is emerging as a must-have for every marketing team today is CDP or Customer Data Platform.    What exactly is CDP, how …

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Meeting your Business Targets using B2E Marketing Automation

Meeting your Business Targets using B2E Marketing Automation

Before we jump into this one, let’s first define the term “B2E”. In the wide world of marketing acronyms, you knew this one was coming sooner or later. You have Business to Customer (B2C), which usually encapsulates marketing from industries such as retail, travel, real estate, education, etc. Then on the other side of the …

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