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How CDP will shape the future of CRM?

How CDP will shape the future of CRM?

Some of the digital marketing technology trends that come to mind in the current market would be AI and Machine Learning, Engagement based email marketing and fatty lead profiling. However, one technology that is emerging as a must-have for every marketing team today is CDP or Customer Data Platform.    What exactly is CDP, how …

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Meeting your Business Targets using B2E Marketing Automation

Meeting your Business Targets using B2E Marketing Automation

Before we jump into this one, let’s first define the term “B2E”. In the wide world of marketing acronyms, you knew this one was coming sooner or later. You have Business to Customer (B2C), which usually encapsulates marketing from industries such as retail, travel, real estate, education, etc. Then on the other side of the …

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