MARTECH HQ

MARTECH 
TRAINING COURSES

Up skill your team on Martech. MartechHQ offers tier 1 platform training across Salesforce Marketing Cloud & Adobe Marketing Cloud, as well as Transformation & CX Bootcamps to accelerate your marketing technology outcomes.

MARTECH HQ

Salesforce Marketing Cloud Training

Up-skill internal resources to drive value from your Salesforce Marketing Cloud platform through expert guided training courses, delivered VIA onsite or virtual instructor led training.

COURSES

MartechHQ training courses are structured to service organisations and departments across marketing and IT / development roles on Salesforce Marketing Cloud.

Training Audiences
  • Organisations or Groups (3+ persons)
  • Marketing Teams
  • IT / Development Teams
  • Personalisation & Analytics Teams
Course Structure
  • Instructor Led Training
  • In Person /  Virtually Delivered
  • Blended Learning Methodology
  • Applied Learning


Salesforce Marketing Cloud Fundamentals

Perfect for general group training or marketers / platform administrators. Salesforce Marketing Cloud fundamentals covers platform capabilities, core administration functions and fundamental utilisation and reporting of Marketing Cloud.

  • Overview of platform capabilities
  • Core administration functions
  • Core email & SMS build training
ENQUIRE NOW
Category
Platform Training
Platform
Salesforce Marketing Cloud
AUDIENCE
General Users
Training Size
3+ Persons

Salesforce Marketing Cloud
Marketer Essentials

Perfect for Marketers who need to be hands on with Salesforce Marekting Cloud. Marketer Essentials is designed to up-skill marketing teams to drive highly dynamic and personalised communications VIA emails, sms and journeys with Salesforce Marketing Cloud.

  • Build Emails, SMS and Customer Journeys
  • Learn Personalisation, Testing, & Reporting Capabilities
  • Data Segmentation, Analytics, Automations & Einstein Capabilities
ENQUIRE NOW
Category
Platform Training
Platform
Salesforce Marketing Cloud
AUDIENCE
Marketer
Training Size
3-10 Persons

Salesforce Marketing Cloud Developer Essentials

Perfect for IT / Analytics / Development teams who need to cross-skill into Salesforce Marketing Cloud. Developer essentials is designed to build the core technical skill-sets for Salesforce Marketing Cloud development.

  • Scripting Essentials: Ampscript, SSJS, Guide Template Language
  • Data Essentials: Data Model, Integrations, Automations & Journeys
  • Development Essentials: REST / SOAP Application Foundations
ENQUIRE NOW
Category
Platform Training
Platform
Salesforce Marketing Cloud
AUDIENCE
Developer
Training Size
3-10 Persons
MARTECH HQ

Adobe Marketing Cloud Training

Up-skill internal resources to drive value from your Adobe Marketing Cloud platform through expert guided training courses, delivered through instructor led in-person or virtual training.

  • Adobe Campaign Classic / Standard
  • Adobe Analytics
  • Adobe Audience Manger
  • Adobe Target
COURSES

MartechHQ training courses are structured to service organisations and departments across marketing and development roles on Adobe Marketing Cloud.

Training Audience
  • Organisations or Groups (3+ Persons)
  • Marketing Teams
  • IT / Development Teams
  • Personalisation & Analytics Teams
Training Structure
  • Instructor Led Training
  • In Person /  Virtually Delivered
  • Blended Learning Methodology
  • Applied Learning


Adobe Campaign Standard (ACS) Essentials

Perfect for marketers, administrators and standard users of Adobe Campaign Standard. This course covers the core foundations of campaign build, reporting, and execution on Adobe Campaign Standard.

  • Overview of platform capabilities & core administration
  • Data segmentation & targeting workflows
  • Campaign workflow build & deployment, personalisation
ENQUIRE NOW
Category
Platform Training
Platform
Adobe Campaing Standard
AUDIENCE
Marketer / Developer
Training Size
3-10 Persons

Adobe Campaign Classic (ACC) Essentials

Perfect for marketers, administrators and standard users of Adobe Campaign Standard. This course covers the core foundations of campaign build, reporting, and execution on Adobe Campaign Classic.

  • Overview of platforms capabilities & core administration
  • Data segmentation & targeting workflows
  • Campaign workflow build & deployment, personalisation
ENQUIRE NOW
Category
Platform Training
Platform
Adobe Campaign Classic
AUDIENCE
Marketer / Developer
Training Size
3-10 Persons

Adobe Campaign Classic (ACC)
Developer

Perfect for IT / analytics / development teams who need to cross-skill into Adobe Campaign Classic. Developer essentials builds the core technical skill-sets for Campaign Classic development.

  • Scripting Essentials:  Server Side Java Script, X-Path XML
  • Data Essentials: Data Model, Targeting & Campaign Worflows
  • Application Essentials: Technical Workflows, Application Integrations
ENQUIRE NOW
Category
Platform Training
Platform
Adobe Campaign Classic
AUDIENCE
Developer
Training Size
3-10 Persons

Adobe Analytics (AA)
Essentials

Adobe Analytics Essentials is perfect for marketers, analytics and data team members who need to cross-skill into Adobe Analytics.

  • Overview of platform capabilities & core administration
  • Tracking, analytics & measurement
  • Goal tracking, channel measurement & attribution
ENQUIRE NOW
Category
Platform Training
Platform
Adobe Analytics
AUDIENCE
Marketer / Developer
Training Size
3-10 Persons

Adobe Audience Manager (AAM)
Essentials

Adobe Audience Manager Essentials is perfect for marketers, data and analytics team members who need to cross-skill into Adobe Audience Manager.

  • Overview of platform capabilities & core administration
  • Audience creation, targeting & management
  • Audience publishing & analytics
ENQUIRE NOW
Category
Platform Training
Platform
Adobe Audience Manager
AUDIENCE
Marketer / Developer
Training Size
3-10 Persons

Adobe Target (AT)
Essentials

Perfect for IT / analytics / marketing teams to build foundational knowledge on personalisation, testing and optimisation with Adobe Target.

  • Overview of platform capabilities & core administration
  • Testing definition / target creation & rule management
  • Testing measurement, analysis & optimisation
ENQUIRE NOW
Category
Platform Training
Platform
Adobe Target
AUDIENCE
Marketer / Developer
Training Size
3-10 Persons
MARTECH HQ

Transformation
Bootcamp

Transformation bootcamp is perfect for marketing and technology teams that are looking to undertake marketing technology transformation.

This bootcamp provides the tools, learnings and foundation for successful implementation and adoption of new marketing technology platforms.

  • Transformational Readiness
  • Transformation Operating Model
  • Martech Transformation Framework
  • Platform, Resource and Requirements Gathering
Enquire

Transformation Bootcamps are structured to service organisations, groups and departments and provide the frameworks, tools and foundation for marketing technology transformation projects.

Training Audience
  • Organisations or Groups
  • Marketing Teams
  • IT / Development Teams
  • Personalisation & Analytics Teams
Bootcamp Structure
  • Instructor Led Training
  • In Person /  Virtually Delivered
  • Blended Learning Methodology
  • Applied Learning


MARTECH HQ

Customer Experience (CX) Bootcamp

Customer Experience (CX) Bootcamp is designed to provide organisations with the tools and process to help organisations define the current state CX and digital maturity, understand customer lifecycle and digital touch-points and build a future state roadmap for your organisations digital strategy.

  • Define your current state CX maturity
  • Define your customer lifecycle and digital touch-points
  • Ideate and define future state CX, platforms and journeys
Enquire

Customer Experience Bootcamp is designed for organisations, groups and departments aiming to quickly define and grasp their customer experience and accelerate their internal capability for CX and digital communications.

Training Audience
  • Organisations or Groups
  • Marketing Teams
  • Personalisation & Analytics Teams
Bootcamp Structure
  • Instructor Led Training
  • In Person /  Virtually Delivered
  • Blended Learning Methodology
  • Applied Learning


Request Training

Please fill in the request form
and the Blended team will be in touch to provide further detail.

enquiries@blendeddigital.com.au
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