OUR 3 PILLARS
STRATEGY | EXECUTION | ENABLEMENT
We advise, analyse and optimise marketing automation implementation, integration and customisation.
This is where our design-led approach initiates the beginnings of digitally transforming your customer experience. Consulting firms, similar to Blended, claim to deliver on this approach by focusing on the data as the absolute. However, we dive deeper into understanding your company’s goals, gaps, blocks and your entire team capabilities and digital maturity via our intensely detailed Discovery Workshops. By reviewing these deeper aspects, we are able to deliver customer-centric solution proposals.
After said marketing data consultation and strategising, the next step of executing the strategy becomes clearer. Blended implement professional marketing automation solutions, upon whatever platform your company is suited to, or is already invested in. A senior marketing automation consultant is assigned to work with you on implementing said strategy through industry leading practices. After said marketing data consultation and strategising, the next step of executing the strategy becomes clearer.
Blended implement professional marketing automation solutions, upon whatever platform your company is suited to, or is already invested in. A senior marketing automation consultant is assigned to work with you on implementing said strategy through industry leading practices.
This is the best part! Blended work tirelessly to make sure you get the most value out of the marketing tools your company relies on to succeed. The marketing automation training and enablement can be ongoing forms of active shared learning, building internal knowledge, ongoing testing and building upon digital campaigns, and so much more.
What would a Blended Marketing Automation Consultant offer my organisation?
Customer Experience (CX) is at the forefront of everything we at Blended envision for our clients. From CX mapping through every possible digital touch point, to company growth strategising, developing technology roadmaps and timelines for your entire company, to just marketing data consultations. We strive to deliver value on our consultations, and not just deliver long winded conversations without discernible outcomes.
Every marketing automation consultant talks big about digital transformation, but do they all deliver? We at Blended believe in achieving optimal systems integrations across your entire organisation allows for real and practical digital transformation to flourish. We’ll also provide you the capability to define and acquire insights into your customer data layers, for easier and accurate audience segmentation.
At its core, omni-channel marketing is defined as a multi-channel approach that provides the customer with a fully integrated customer experience. The customer can be shopping online, or by phone, or in person, and the experience would be seamless. We position ourselves as customer journeys agency, with MarTech consultants committed to delivering complex customer journeys. MarTech Development is key to our overall offerings, so that the MarTech you invest time consulting with is the one to implement and deliver on the solution.
MarTech platforms we can work from include; Salesforce Marketing Cloud, Adobe Marketing Cloud, HubSpot, SAP Hybris, Pardot, and much more. One major factor these all these platforms have in common to consider for any organisation, is detailed marketing data consultancy and migration. In addition Blended offer complete platform auditing and detailed recommendations – we make sure no stone is unturned.
We don’t like to just come and go once the job is done. We ensure our client’s have a sustainable and dynamic operating model to work from, as well as capability enablement given by relevant and practical marketing automation training. At Blended, we find the best results come when our clients embrace marketing technology (MarTech). So as part of the activation process, we assess and determine how to ensure total MarTech adoption for all relevant teams.
Blended Digital is at it’s core a customer experience consulting firm, as its only due to the feedback of your customers, do you allow for growth to occur. Therefore, our consultants make sure that proper measurement, analytics and continual optimisation occurs, to ensure accurate behavioural modelling is recorded for every customer experience throughout the entire customer journey.