Mitchell Formica

Data
Jun
15
//
2021

Customer Data Platforms: How They’ll Shape the Future of CRM

The ever-changing customer behaviour coupled with the rapid development of digitalisation has led to an exponential growth in customer data. This constant transformation has left many organisations scrambling to catch up. While those who immediately deployed a unified customer database are able to truly maximise their data and offer their customers a truly unique and personalised experience.
Marketing
Dec
5
//
2020

Salesforce Marketing Cloud Administrator Certification Guide

In this post, I'll be going through the best way to prepare for the Salesforce Marketing Cloud Administrator Certification including where you'll find most of the information all in one place and how to prepare for the exam so that you can pass on your very first attempt.
Marketing
Sep
21
//
2020

Why Every Business Can Profit From Loyalty

In this post, I will discuss the importance of using loyalty programs for your business and also highlight the positive impacts (profits) it will have on your business in the long run.
News
Aug
6
//
2020

A look back on Mitch's 12 months at Blended

‍Mitch Formica recently celebrated his 1st anniversary with the Blended team! We interviewed Mitch about his first twelve months…
Data
Mar
31
//
2020

How Customer Data Platforms will shape the future of CRM?

What exactly is CDP, how can it enhance your digital marketing space?

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